I
was introduced to the importance of Branding at
a Coaching Expo in 2002, so I jumped at the
chance to attend Rosemary's
Authentic Branding
Workshop in Philadelphia. Her
talent became quickly apparent when she expertly
crafted a brand for one participant with just a
brief overview of the person’s background
and
business – from the brand statement to graphic
concepts for a logo.
I immediately signed up for
Rosemary’s
Brand Your Genius
& Personal Visioning
Tele-classes and decided that I needed to
explore branding in more depth.
After purchasing the
Personal Branding
Self-Study Workbook I completed
every exercise.
The experience helped me
begin to clearly define my brand and Unique Selling
Proposition.
Rosemary’s insight and practical approach to the
branding process has been instrumental in my
defining and owning my brand through both
Individual
and
Group
Programs She
definitely has a talent for raising someone
UP
to their genius! She orchestrates each
call with warmth and professionalism, ensures that
everyone’s agenda is addressed and adds
tremendous value to each client by explaining
the purpose and concepts of each brand element
clearly and with enough familiar examples to
illustrate and drive home key points. This
understanding helped to inspire and motivate
each person in our group to
OWN their brand and
genius.
Before my branding work with Rosemary, I had a
conceptual idea about my services. Since working
with her over the past year, I have grown in
confidence and solidified my service offerings
to be consistent, clear and aligned with my
brand. I feel more passionate about my work
because it reflects what Rosemary would define
as my “genius” - my authentic talents and
natural motivators.
~
Gerrie Dresser,
Professional Excellence Strategist,
Success Associates, Philadelphia, PA, USA
